Ecommerce

Cryptocurrency exchange Crypto.com now tops the charts as the most downloaded app for the U.S. Google Play Store across all categories.

According to the most recent list of Google Play Store’s top free apps, This app has surged in the ranks of apps by the number of downloads to jump to the first position ahead of TikTok. This app sits at third ahead of Cash App, while Voyager Digital is tenth following the trading platform’s announcement it would be partnering with the Dallas Mavericks basketball team.

By usin this rising popularity could be the result of the exchange releasing an ad campaign featuring actor Matt Damon, arguably one of the biggest celebrities to throw his name behind a cryptocurrency exchange. The “fortune favors the brave” ad, which went live last week, is aimed at reaching a global audience of potential crypto users and investors.

The number of downloads for a company’s app could be viewed as an indicator of market interest. While Crypto.com currently holds the top position on the Google Play Store, the exchange’s app was the third most downloaded on the U.S. Apple App Store last week — it has since fallen to the twentieth position. Though the campaign featuring Damon likely contributed to the price of the native Crypto.com Coin (CRO) rising to a six-month high of $0.2294 on Oct. 29, the token has dropped roughly 7% to reach $0.2134 at the time of publication.